Strategic Communications
Mission, Vision, Values
A sage client once simplified all the jargon stating “the vision is picturing the army at the top of the hill and the mission is how to get the army to the top of the hill.”
What could be more exciting than helping clients define their missions and visions? Generally, our clients know who they are and what they have to offer. Sometimes they need help articulating their ideas. We listen, ask questions, join the cause and craft the “bible” that will bring the “word” to others (Note the use of lower case letters: we are nothing if not humble.) Everyone needs their own business bible. It’s a guide, map and plan which can sit on a shelf or be an active part of daily dealings. Sometimes the key points are brought forth in a poster; once we created a kinetic poster—a mobile—of a clients’ strategic plan. (Still such a cool idea and execution!)
When the buzzwords change, the basic concepts carry on: teams get to the top of the hill with battle plans and battle cries. We like to be part of the cause.
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