Public Relations We like the definition of PR that goes: “Everything you say and everything you do.” A PR Plan is important to every organization, including ongoing awareness, specific information dissemination, crisis communication preparedness and general information sharing. Oh how we love creating press kits--it’s just like compiling big school projects when we were kids. Press releases, no problem; feature stories, yes; fun fact sheets, fun; FAQs easy, answers extra; we add glossaries because we like them, always provide CDs of stock photos and graphics, video or dvd clips if appropriate. Media relations and events, spokesperson coaching, speakers bureaus . . . we’ll stop. But when do we start?