Events
We’ll share the Sterling formula for events here but really, it looks better on a clipboard. After planning the purpose of the event (derived from the marketing or PR plan), a rather elaborate promotion plan is crafted to reach desired target audiences. Many standard plus wildly original communication tools can be considered.
Events involve creature comforts, all five senses, huge outlays of energy (though not necessarily cash) and tons of fun. Once again, we learned with the best because we were there when the international Pumpkin festival was erecting its first pumpkin pyramid.
Conferences, training seminars, world-class Sweet Sixteen parties, company anniversary celebrations, group work sessions or any meeting . . . let the fun begin! |
