Advertising
We love advertising. Advertising is the glorious delivery of precious information to people who will benefit and whose lives will be affected positively from a client’s product or services.
Talk about your higher callings. Is it possible that we are the only ad agency whose customers’ products offer world-changing benefits? OK, so we get excited about possibilities. Let’s talk about carpet cleaning, for example. One of our longterm clients has a fleet of state-of-the-art carpet cleaning vans staffed by heroes who will enter your home and uplift your spirits by rendering your carpets fresh, clean, rejuvenated, sanitized and ready for a great new day. The wellspring of good feeling from clean carpets is energizing to the soul. That’s not what we write in their ads and flyers but believing that is what makes preparing their promotions so easy.
In nearly 20 years, we have never written a headline we didn’t believe or misrepresented any product or service. We do get involved in identifying product weaknesses and improving products. Another good feeling.
Advertising includes print (newspaper, magazine), broadcast (television, radio, videos), online, point-of-purchase, vehicular, signage, direct mail, specialties . . . well, it’s hard to reign it in. Even a carved pumpkin can be an effective ad....
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